Bridging Past and Future: The Transformation of Our Brand Identity
Embarking on a Journey
In the 1990s, when Subhadra CME Engineers was just a concept taking root, we started with a logo that was emblematic of our aspirations, values, and the legacy we sought to create. That logo, defined by straight lines and sharp angles, with an "S" and an "E" enclosed in a rectangle, was hand-drawn with intention, passion, and a vision for the future.
Our Legacy, Our Symbol
Over the decades, this logo came to signify more than our corporate identity. It served as a beacon of our dedication to engineering brilliance, our resolve to offer the very best in cold storage and warehouse infrastructure solutions. It was a symbol that spoke of quality, integrity, and resilience - a symbol our partners and clients came to trust and recognize.
Change is the Only Constant
As we moved forward, we realized that our identity needed to grow in tandem with us. As we evolved and expanded, as technology advanced, our visual representation needed to capture the dynamic, innovative, and forward-thinking entity we have become.
We realized our logo required a transformation. It needed to reflect our commitment to staying relevant, adaptive, and client-centric in this fast-changing world.
A New Era: Unveiling Our New Logo
And so, we set out to reimagine our logo, creating a design that is both a nod to our past and a leap into the future. Retaining the fundamental form of our original logo, we introduced two rectangular structures, arranged in a chain-like pattern. This new design symbolizes our unbroken commitment to our clients and our mission, now and in the future.
The "S" shape, which remains central to our identity, is now depicted through a pair of interconnected shapes, emphasizing the synergy and collaboration at the heart of our work. It's a narrative of our journey, a testament to our growth, and a promise of the progress yet to come.
Embracing the Future, Honoring the Past
Our new logo is more than just a facelift. It's a statement that pays tribute to our beginnings while boldly embracing the future. It's a testament to the relentless pursuit of excellence that defined us then and drives us now.
As we chart the course of our future under this new emblem, we are excited and inspired. We are grateful to all our stakeholders - our clients, partners, and team - for walking with us on this transformative journey.
As we turn a new page in our company's history, we assure you that our commitment to serve you with the same passion and dedication remains steadfast, now symbolized in our new logo.
Team Subhadra CME
14 August 2023